Irvine-based Diedrich Coffee, conceding defeat in the coffee shop duel with Starbucks, agreed to sell 40 stores it owns to its Seattle rival for $13.5 million.
The local company will remain in business as a roaster and wholesaler of coffee beans. The sale includes all company-owned Diedrich and Coffee People locations. Franchise stores aren’t included in the sale.
I suppose I shouldn’t be surprised by this, but I thought that the coffee bar cold war wasn’t in danger of heating up anytime soon. The most irritating side-effect of this for us itinerant IT workers that Diedrich’s free Wi-Fi will disappear for Starbucks’ pay system.