This rant in the current San Francisco Chronicle is a keeper.
Could this be, in short, something that actually adds a modicum of refined grace and simplicity and aesthetic warmth to the world, instead of sucking it away like so many disposable DVD players and garish LED-spasming boom boxes and 10-gallon drums of spaghetti sauce from Costco? Nah.
And you open the gorgeous black box and lift the white cardboard inside flap, itself adorned with clean offset typeface declaring “Made by Apple in California,” and you are confronted with what is quite possible the most thoughtfully designed and pleasing packaging you’ve ever seen, not like you care about this stuff and hey it’s all just Styrofoam and garbage anyway, but still.
Ya know, that’s right. I still find unpacking a new Mac to be a religious experience.