The new logo for William Morris Endeavor Entertainment
Icons for every currently shipping app from Adobe
Couldn’t someone in the design department come up with a better corporate logo than that? Did anyone really try or were the negotiations were so frought that this was the only design everyone could agree on? The subscriped “E2” grates on me. Since it’s standing for “EE” shouldn’t it be superscripted to E2? As it is it looks like a chemical formula.
It’s regrettable that some element of WMA’s old logo couldn’t have been adopted. It’s a great design. At least I still have it on my old WMA coffee mug.
If they wanted double E’s, they could have interlocked them sort of liked the interlocking X’s in the old logo.
Very poor effort. From the letter sizing to the perceived separation of the E. Actually makes the Adobe stuff look quite good…
Periodic table much?
Of course, looking at my avatar, I have to say the same thing….
Yes…it proves, yet again, that “new and improved” usually isn’t. The postal service’s hideous streamlining of the classic Raymond Loewy eagle logo is a case in point. More generally, everything these days has veered towards the ugly. Have you ever noticed those asinine “half-portraits” used by TIME magazine for columnists?
The new UPS logo still grates on me. Check out http://www.subtraction.com/2003/03/25/how-now-brow for a full breakdown