California license plate aesthetics

california_licenseplate.jpgFranklin Avenue notes that California license place numbering has incremented up to 6xxxyyy style numbers. Not necessarily a big deal itself, but there’s a greater question that has remained unanswered and it’s something that’s been nagging me for years. I’m serious here, as a Californian this irritates me to no end…

When the HELL is California going to stop using that horrid script font? That Mistral font knockoff screams “I’m a logo for a dubious 1980s Redondo Beach nightclub/cocaine front for yacht rockers and their Magnum P.I.-style red Ferrari 308s!”

How come Oregon, Nevada and Arizona can consistently have terrific looking license plates but California can’t? Even the better looking California plates, the whale, Lake Tahoe, and the new Sierra Nevada one are ruined by that awful font.

Attention California DMV! It’s time to solve this blight upon our highways. There are several metric tons of graphic designers in California who could use some work and some sort of competition is in order to finally pound a stake into that ugly script.

P.S. While you’re at it, why not offer new replicas of the classic yellow-on-black plate? (Make ’em reflective so the CHP will be happy). Nevada offers something similar with their 1982 plain blue plate replica. Nothing kills me more than seeing a classic car with a current-style license plate on it.

P.P.S. A plate redesign does not mean you can splat your state URL on it. Indiana, Pennsylvania, Nebraska, and Michigan all do it and each one looks like a civic cry for help.

One thought on “California license plate aesthetics

  1. Hear, hear. I think anyone should be able to order a yellow-on-black custom plate if they want.

    But mainly they need to get rid of the nasty script.

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