Wow! I can’t remember any previous situation where a corporation (especially one the size of ConocoPhillips) making a decision in favor of aesthetics.
Nearly one year after we launched our campaign asking ConocoPhillips to reconsider their “destroy all balls” policy towards the historic blue and orange Union 76 Ball gas station signs, the Texas energy giant announced to the Wall Street Journal that they have changed their course. Focus groups held last fall told them what nearly 3000 signers of the Save the 76 Ball petition have already told us: people love the 76 Balls, and don’t want them to disappear.
The 76 Balls that come off their poles are no longer being smashed or cut into pieces, but being preserved for donation to museums like the American Sign Museum, Petersen Automotive Museum, NASCAR Hall of Fame, Museum of Neon Art and perhaps even the Smithsonian! And a new type of 76 Ball, colored red rather than orange, will soon be installed at up to 100 gas stations in the west.
Congrats to everyone involved. (And check out the obligatory Union 76 Ball Flickr pool)