Diedrich coffee gives up

Holy cow!

Irvine-based Diedrich Coffee, conceding defeat in the coffee shop duel with Starbucks, agreed to sell 40 stores it owns to its Seattle rival for $13.5 million.

The local company will remain in business as a roaster and wholesaler of coffee beans. The sale includes all company-owned Diedrich and Coffee People locations. Franchise stores aren’t included in the sale.

I suppose I shouldn’t be surprised by this, but I thought that the coffee bar cold war wasn’t in danger of heating up anytime soon. The most irritating side-effect of this for us itinerant IT workers that Diedrich’s free Wi-Fi will disappear for Starbucks’ pay system.

Author: Chris Barrus

You are not cleared for this information.

6 thoughts on “Diedrich coffee gives up”

  1. This is a shame; I remember getting hot chocolate from the Diedrich’s on 17th st on many a cold night. I have no fond memories of Starbucks at all, and I can’t really imagine having them.

  2. The Deidrich on Beach Blvd (Sport Chalet). Has a coffee ice cream on top of a shot of espresso in 1994 that I remember to this day. Just stood in the parking lot in the hot July sunshine, watching rock climbers on their outdoor rock wall, eating it as fast as I could. I will miss them forever.

Leave a Reply

Your email address will not be published.