Like ’em or not, Doors drummer John Densmore’s commentary about trying to maintain cred under increasing pressure to sell classic songs to commercials is refreshingly idealistic in a world where everything has a price.
I am reminded of the sound of greed, trying to talk me into not vetoing a Doors song for a cigarette ad in Japan.
“It’s the only way to get a hit over there, John. They love commercials. It’s the new thing!”
“What about encouraging kids to smoke, Ray?”
“You always have to be PC, don’t you, John?” I stuck to my guns and vetoed the offer, thinking about the karma if we did it. Manzarek has recently been battling stomach ulcers. So muster up courage, you capitalists; hoarding hurts the system–inner as well as outer.
So it’s been a lonely road resisting the chants of the rising solicitations: “Everybody has a price, don’t they?” Every time we (or I) resist, they up the ante. An Internet company recently offered three mil for “Break on Through.” Jim’s “pal” (as he portrays himself in his bio) said yes, and Robby joined me in a resounding no! “We’ll give them another half mil, and throw in a computer!” the prez of Apple pleaded late one night.